NEW YORK (NBC News) — A Kentucky television reporter who was caught off guard when a stranger kissed her on the cheek while she was taping a live segment has a strong message for the man and her viewers: “This is not OK.”

Sara Rivest was reporting for NBC affiliate WAVE 3 in Louisville about the Bourbon and Beyond Festival Friday when three men started making a commotion around her. A man in a black shirt and sunglasses pauses in her shot, then two men in red shirts pass in front of her and behind her. She gets briefly distracted, but maintains her composure while detailing the festival’s new location.

She is mid-sentence when the man in the black shirt returns and plants a kiss on her cheek. “It’s allowing people to focus on the fun, on the music, on the bour … O-o-o-kay,” she reacts while pulling away.

“OK, that was not appropriate,” Rivest says as she chuckles. “Let’s just go to the story.” After the package runs, a male anchor in the studio asks Rivest if she is alright and “free from the kissing bandit,” pointing to a nearby police officer and offering to “come down there and protect you.”

“Yeah, I might need some help,” she responds, laughing.

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