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Peeps: The Easter treat you can’t destroy

In this Wednesday, Feb. 13, 2013 photo, displayed are Peeps at the Just Born factory in Bethlehem, Pa. (AP Photo/Matt Rourke)

(NEXSTAR) — Introduced in 1953, Peeps are the polarizing Easter candy that keep coming back year after year.

A tongue-in-cheek 1999 study at Emory University set out to prove or disprove a pervasive rumor about the candy: that the marshmallow confections cannot be destroyed. 


The study tested the candy under four conditions:

Final conclusion: You decide!

Peeps are owned by the Pennsylvania-based Just Born Inc., which also makes Hot Tamales and Mike and Ike. Despite their association with Easter, Peeps pop up at many holidays, including Halloween, Valentine’s Day and Christmas.