ROANOKE COUNTY, Va. (WFXR) — Back in July, Hollins University announced they are establishing a flag football program. Now, they have their head coach for the team as Hollins tapped Mark McPherson to lead the program. Recently, McPherson was Altavista High School’s athletic director. McPherson was the head football coach for Craig County and Randolph-Henry High Schools as well as being an assistant coach at Eastern Montgomery.