PORTSMOUTH, Va. (WAVY) — Gov. Glenn Youngkin and Virginia Tourism Corporation, or VTC, announced Monday that Virginia’s tourism industry had a record high in visitor spending.
The Commonwealth generated $33.3 billion in visitor spending in 2023, an increase of nearly 10% from 2022.
“Travel and tourism play an essential role in Virginia’s economy,” said Youngkin. “The Commonwealth’s record-breaking visitor spending numbers are a testament to our abundance of attractions and unique destinations. As the top state for business, our tourism industry is a crucial part of driving economic prosperity, providing jobs, building vibrant communities and enhancing the quality of life for all Virginians.”
Travelers spent $91 million a day in Virginia in 2023, up from $83 million in 2022.
Recreation was the fastest growing category in 2023, up 12% over 2022 and 24% beyond pre-pandemic levels. Transportation saw the second highest growth, up 11% in 2023, placing it 11% above pre-pandemic levels. Transportation captures the largest share of visitor spending at 30% due to Virginia’s major gateway airports, Washington Dulles International and Reagan National. Lodging spending grew by 9% in 2023, surpassing 2019 levels by 13%.
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