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Find toys for kids of all ages at great prices
It’s no secret that kids love toys, but keeping up with the latest bestsellers and viral toy trends can get pricey. Thankfully, with Prime Day toy deals, you can treat your little ones to the toys they’ve been pleading for without going into the red.
BestReviews has tested and reviewed countless toys over the years. We’ve already spotted some great deals on toys we love that you can shop now, and are watching for deals on some other past Prime Day favorites.
Last updated on July 17, 2024 at 9 a.m. P.T.
Shop these top deals now: VTech Turn and Learn Driver, Gund Baby Animated Kissy The Penguin Plush and Melissa & Doug Food Groups Play Food Sets.
Jump to all the deals on Amazon here:
Best baby Prime Day toy deals
Toys not only keep babies entertained, but they’re important for development. You’ll find toys that help with motor development or help babies start to recognize numbers or colors.
Sassy Stacks of Circles Stacking Ring Set 32% OFF
A classic ring set with a twist, this one features rings of various textures, patterns and weights. Stacking them promotes hand-eye coordination in babies, but they’re also great for chewing on during the teething phase. This toy is suitable for babies of six months and up.
Melissa and Doug Flip Fish Soft Baby Toy SOLD OUT
Babies adore pulling back the soft, colorful scales on this plush fish to find the hidden picutres. Sure to make them smile, it crinkles and squeaks when they squeeze it. Plus, its fabric is easy to clean.
Fisher-Price Laugh & Learn Smart Stages Puppy Musical Plush with Lights & Phrases SOLD OUT
Perfect for babies six months and up, this educational plush puppy can teach them over 100 new words and plays more than 75 songs. Simply press on the puppy’s paws and ears to hear something new.
More baby toy deals worth checking out
- “The Very Hungry Caterpillar” Rattle Teether 38% OFF
- VTech Turn and Learn Driver 45% OFF
- LeapFrog Spin and Sing Alphabet Zoo 28% OFF
Best toddler Prime Day toy deals
If you’re looking for the best toddler toy deals, you’re in luck. The following toys are suitable for toddlers of around 1 to 3 years.
Gund Baby Animated Kissy The Penguin Plush 33% OFF
While this adorable stuffed animal is suitable for babies, too, Kissy the Penguin is hugely popular with toddlers. This sweet penguin gives kisses and sings songs. Plus, it’s extremely soft and huggable.
KRIDDO Toddler Balance Bike 29% OFF
Suitable for toddlers of 2 and up, this balance bike is a stepping stone to riding a regular bicycle. Toddlers can zip around and learn to balance with their feet up, making it easier when they start to learn to ride a bike with pedals.
Step2 Naturally Playful Sand Table SOLD OUT
Messy play just got even more fun with this sand table for ages 2 and up. It comes with an accessory set that includes a shovel, rake and bucket. The lid keeps the sand clean and dry — plus it doubles as a racetrack for toy vehicles.
SEREED Baby Balance Bike 20% OFF
This balance bike is perfect for kids aged 12 to 24 months. It helps kids get the feel of riding a bike and learning to balance, so they can move onto one with pedals more easily when the time comes.
Step2 Rain Showers and Unicorns Water Table 11% OFF
Complete with toy unicorns, buckets, scoops, a water wheel and more, toddlers can have hours of fun at this water table. It has a two-layer system so that water can pour down, giving little ones even more ways to play.
More toddler toy deals worth checking out
- KMTJT Montessori Wooden Educational Shape-Sorting Toy 20% OFF
- “CoComelon” Musical JJ Plush Doll 43% OFF
- Melissa & Doug K’s Kids Bowling Friends Play Set 15% OFF
- Play-Doh Ultimate Color Collection 32% OFF
- Play-Doh 36-Pack Case of Colors 49% OFF
Best preschooler Prime Day toy deals
You can find plenty of Prime Day toy deals for preschoolers and kindergarteners. At this age, they may have grown out of their toddler toys but aren’t yet ready for elementary-age toys.
Gabby’s Dollhouse Celebration Party Bus 38% OFF
Kids will love playing with this set, which features a party bus, a Gabby figure, Gabby’s feline friend and a number of cute party accessories. It’s suitable for kids aged 3 and up, encouraging imaginative play. It even comes with surprise accessories, which adds to the fun.
Melissa & Doug Food Groups Play Food Sets 45% OFF
These pieces of play food are made from wood and have the quality you’d expect from Melissa & Doug. They come in crates sorted into different food groups, which is a good opportunity to teach kids about nutrition.
Hasbro Gaming Don’t Break the Ice 24% OFF
In this game for preschoolers, players must remove ice blocks from the board to help Phillip the Penguin build an igloo — but without letting Phil fall through. It’s a simple game that kids aged 3 and up can play in groups of two to four.
Gemmicc Magnetic Tiles Building Blocks 40% OFF
These building blocks fit together magnetically, making them a simple choice for preschoolers. They can be configured in various ways to build a wide range of structures — or kids can use them on a fridge or other magnetic surface to make 2D creations.
Melissa & Doug Land of Dinosaurs Floor Puzzle 35% OFF
Any dino-loving preschooler will have fun putting together this 48-piece puzzle. It has large pieces and spans a total of 4 feet, so it’s challenging but still achievable for little ones.
JOYIN 236-Piece Glowing Marble Run 32% OFF
Kids can create wild and wonderful routes for marbles, with the aim of them eventually reaching the ground. But ultimately, it’s all about the journey. It doesn’t hurt that it helps children develop motor skills and problem-solving abilities.
More preschooler toy deals worth checking out
- Educational Insights GeoSafari Jr. Talking Microscope 50% OFF
- GEPER Magnetic Building Blocks 38% OFF
- Melissa & Doug Jumbo 50-Page Kids Coloring Pads 38% OFF
- Baby Alive Magical Mixer Baby Doll 36% OFF
- Paw Patrol Sticker Activity Playset 29% OFF
- JOYIN 2 Kids Bubble Gun 33% OFF
- JOYIN Pull-Back City Cars 47% OFF
- ThinkFun Zingo Bingo SOLD OUT
- Crayola Crayon Tub 10% OFF
- “My Little Pony: Friendship is Magic” Meet The Mane 6-Figure Collection Set 21% OFF
Best elementary-age Prime Day toy deals
There are so many options when it comes to buying toys for elementary-age kids. From Barbie DreamHouses to tech toys to the biggest viral toy crazes, there’s plenty to entertain kids of these ages, getting them away from screens for a while.
Barbie DreamHouse 10% OFF
Following last year’s movie, Barbie is bigger than ever, which is why she needs this 3.5-foot-tall DreamHouse. It features a three-story slide, an elevator, integrated lights and sounds, and a range of cute furniture.
3Doodler Start+ Essentials 30% OFF
Our 8-year-old tester tried several 3D pens and found this one to be the easiest and safest to use for children. Because it’s designed with kids in mind, it won’t burn little fingers the way other 3D pens can, and kids are able to have fun molding the warm plastic with their hands before it hardens to smooth out their creations.
Zuru Bunch O Balloons 40% OFF
Water balloons just got a whole lot easier with Bunch O Balloons. It takes just 60 seconds to fill 100 water balloons. And they’re self-sealing, so there’s no need to stop to tie them.
DC Comics 12-Inch Combat Batman Action Figure 45% OFF
Kids who love comics will be thrilled with this large Batman action figure. It’s highly detailed and styled like Batman in the comic books with a real cloth cape so he can swish his way across Gotham City.
BEYBLADE X Xtreme Battle Set SOLD OUT
Players can battle their Beyblades in this arena. The X-Celerator speeds blades up for even more epic clashes. It also comes with two Beyblades, so kids have everything they need to get started.
Nerf Elite 2.0 Eaglepoint RD-8 Blaster 23% OFF
With its eight-dart drum, this Nerf gun is great for those who don’t want to reload too often. It can fire darts up to 90 feet and has three tactical rails so you can add more Nerf accessories. It’s suitable for ages 8 and up.
More elementary-age toy deals worth checking out
- Magic Mixies Magical Misting Crystal Ball 48% OFF
- LEGO Classic Medium Creative Brick Box 39% OFF
- Selieve Toys Walkie Talkies 44% OFF
- Transformers Toys Heroes and Villains Action Figures SOLD OUT
- American Girl Truly Me 18-inch Doll #125
- American Girl WellieWishers Ashlyn Doll 30% OFF
- American Girl WellieWishers Willa Doll 30% OFF
- Barbie DreamHouse (Previous Model) 18% OFF
- JOYIN 30-Piece Diving Pool Toys 41% OFF
- ThinkFun Gravity Maze Marble Run Brain Game 36% OFF
- Hatchimals Alive 18% OFF
- Kinetic Sand Deluxe Beach Castle Playset 36% OFF
- Taco Cat Goat Cheese Pizza 20% OFF
Best tween and teen Prime Day toy deals
Tweens and teens certainly aren’t excluded from Prime Day toy deals. They might be pickier when it comes to toys, but there’s still lots that they’ll like.
Little People Collector RuPaul Special Edition Figure Set 17% OFF
Any teens or tweens who can’t get enough of “RuPaul’s Drag Race” will love this set of figurines. It features one figure of RuPaul out of drag and two of him in iconic looks from across the years.
LEGO Ideas Tree House 12% OFF
LEGO-loving teens can build this amazing tree house with three cabins. It has just over 3,000 pieces and is recommended for those aged 16 and up. You can switch between summer and fall leaves — a super cute touch.
Segway Ninebot ES2 Electric Scooter 24% OFF
This electric scooter gives teens some freedom to get around town with their friends — or just explore the neighborhood. It has a top speed of 15 miles per hour and a 15-mile range before it runs out of battery power.
Nerf Pro Gel Fire Mythic SOLD OUT
Players can have the ultimate battle with this Nerf Pro Gel Fire gun. It’s a bit like an airsoft gun, but instead of plastic pellets, the gel rounds are soft and explode on impact, so there are no bruises or injuries.
What Do You Meme? 34% OFF
Tweens and teens can put all those hours spent online to good use with this meme-based game. Players put down captions from their hand in response to a picture card — and the funniest wins the round.
Other tween and teen toy deals worth checking out
- Kanoodle 39% OFF
- LEGO Icons Loop Coaster Set SOLD OUT
- Squishmallows Original 5-Inch Mystery Box Plush 5 Pack 20% OFF
Prices listed reflect time and date of publication and are subject to change.
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